Podcast Advertiser Radar

Weekly sales intelligence for podcast publishers

The brands that just started, or just came back to, podcast advertising.

A Monday email and CSV of evidence-backed advertiser leads pulled from metadata-visible podcast show notes. Built for publisher sales teams that need callable brands, not dashboards.

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Lead story

Casper is back after a 746-day gap.

The current evidence cluster touches 17 true-crime-heavy buying contexts. That is the kind of returning budget a publisher sales team can act on this week.

Reese's / Hershey903-day returnCPG
National Car Rental2953-day returnTravel
Keeper Security741-day returnB2B
lululemoncelebrity showApparel
Xyzalnew in corpusOTC
FlexGennew in corpusEnergy
PINnew in corpusHR tech
Rythm HealthQC recoveredHealth

Plans

Self-serve pricing deliberately sits below enterprise ad-intelligence suites and above generic newsletter pricing. No sales call required.

Free

$0

Weekly teaser for testing whether this belongs in your workflow.

  • 3-5 public leads
  • No CSV
  • One-click unsubscribe

Single Issue

$19

Buy the latest paid issue and CSV once. No subscription, no sales call.

  • Latest audited paid issue
  • CSV delivery by email
  • Upgrade later if it works
Buy one issue

Team

$349/mo

For small sales teams or agencies that want routing and history.

  • Everything in Radar
  • Team CSV delivery
  • Historical lookup requests
Subscribe to Team

Honest FAQ

Precise claims beat inflated claims. This is sales prospecting from visible metadata, not omniscience.

How is this different from Podscribe or Magellan?

Those are enterprise ad-intelligence products. This is a self-serve seller-side weekly list: who looks newly active, why the lead is callable, and where the evidence is.

Does this see every podcast ad?

No. It sees metadata-visible show-note evidence. Dynamic ad insertion is outside the claim and outside the initial product.

What does "new" mean?

First appearance in our metadata-visible sponsor evidence and extraction rules across a 136M+ episode corpus. It is not a claim of first-ever advertising on the internet.

Why should a publisher sales team care?

A brand that just started or returned is already budget-active. That is a better cold-start signal than a static category list.